March 25, 2014
Contact: Lynda Vaughn (310) 639-6000
Rancho Dominguez, CA – It’s hard to ignore statistics around the rise of online video. In 2012 it was determined 89 million people in the United States were watching 1.2 billion online videos daily (ComScore). Adding to that, last year mobile devices and social sites helped fuel a dramatic rise in video consumption which increased views some 300% (MediaPost).
In line with the huge new demand for video, Megan Duckett of Sew What? Inc., a manufacturer of stage draperies and theatrical curtains reports, “This past year we’ve made a concerted effort to put a larger video production and marketing strategy in place. But I also like the idea of “giving back” by supporting the arts and recognizing notable musicians in our videos, as well as putting something out there that shows off our products.“
In 2013 the firm’s promotional and instructional video productions increased and the additions to the Sew What? / Rent What? YouTube channel were stepped up. In 2014 their online video efforts will strive to additionally recognize less recognizable, but notable musicians, and local and unsigned artists.
The 2013 videos for Sew What? largely highlighted the productions they have been involved with for large name entertainers like Rod Stewart, Sheryl Crow, Kelly Clarkson, John Mayer, Katy Perry, Gwen Stefani, James Taylor, and Alice in Chains.
As a visual medium, offering online video demonstrations helps to communicate the custom drapery and rental drapery firms’ offerings and their unique visual appeal. “The online gallery of videos has helped event producers and production designers visualize all kinds of new staging possibilities,” said Megan Duckett, president of Sew What? and Rent What?. “It makes it easier for them to see how different rental drapery series can be combined with custom products to create entirely new looks for their productions.”
But good video communication connects with viewers in a multi-sensory way, using both sight and sound; the importance of background music and sound effects shouldn’t be ignored Sew What?’s aim for 2014 videos will attempt to blend dramatic visual offerings with the musical talents of less recognizable, but notable musicians. This will include both local and unsigned artists (not necessarily drapery clients).