September 1, 2015
Contact: Lynda Vaughn, Sew What? Inc.
Tel: (310) 639-6000
It’s no secret that mobile devices and social sites have fueled a dramatic rise in online video consumption the last few years. This has prompted many companies to draft some type of online video strategy as part of their firm’s online marketing. Sew What? Inc., a manufacturer of stage draperies and theatrical curtains, is no exception.
Of the eighty-odd videos produced by Sew What? to date, most have focused on the manufacturer’s large name entertainers and other drapery clients they’ve served, including Rod Stewart, Sheryl Crow, Kelly Clarkson, John Mayer, Katy Perry, Gwen Stefani, James Taylor, and Alice in Chains.
But beginning in 2014, as part of their online video strategy, Sew What? decided on a twist: to blend some of their video’s dramatic visual offerings with the musical talents of less recognizable, but notable musicians, including both local and unsigned artists.
Megan Duckett of Sew What? Inc., a manufacturer of stage draperies and theatrical curtains, reports, “I like the idea of “giving back” by supporting the arts and recognizing notable musicians in our videos, as well as putting something out there that shows off our products.”
Given that aim, two 2015 product videos for Sew What? feature music from Brainspoon, a rock ‘n’ roll punk band based in Los Angeles, California. The latest, featuring a custom stage scrim for Motley Crue’s Final Tour, includes music from Brainspoon. The band has earned a solid reputation with its blistering live show and songs, and is a staple in the Downtown Los Angeles rock scene. Brainspoon can be reached at: https://www.facebook.com/Brainspoon
Fans of Rich Cole will be pleased to hear Cole’s music appearing on another Sew What? video again in 2015. The recognized guitarist, songwriter and singer’s music highlights his unique acoustic rock sound and style. Cole’s track “Windfall 2015” is featured on Sew What?’s video, which also displays the digitally printed stage drapes produced for the four Grammy winner, Sam Smith and his Lonely Hour Tour. More information on Rich Cole, including his new CD set for Release in Fall 2015 “Garden Of Tone,” can be found at www.rkcmuzik.com.