October 10, 2014
Contact: Lynda Vaughn, Sew What? Inc.
Tel: (310) 639-6000
Rancho Dominguez, CA – The recession of the past few years has seen many businesses downsizing. The music industry has also seen a good number of changes, including the downsizing of concert sizes and in venue selection. Headlining acts, used to playing at only large arenas and amphitheaters, now regularly take in medium sized venues as part of their tours. This can require a changeup in set pieces and stage draperies due to the smaller, mid-size venues.
Case-in-point, the hot country singer, Miranda Lambert, currently on her Platinum Tour, had some unique concert venue and drapery challenges. U.S. stage drapery manufacturer, Sew What? Inc., based in Rancho Dominguez, California, recently came up with a workable solution.
Lambert’s international concerts included some bookings at smaller venues and those requiring a shorter travel and installation time, which limited the use of Lambert’s large “hard set” LED screen surround that she used for the big venues and “at home” shows in the USA.
Megan Duckett, President of Sew What? Inc. reports on the solution; “For international travels we “replicated” the hard set fascia pieces as a “sewn screen border”. We had the challenge of matching textures and colors and also adding in some detailing to recreate the hard set look when the set pieces weren’t viable due to venue limitations. The cloth version we came up with could come right out of the travel and storage hamper ready for use!”
Steps to complete the task included:
A heavy weight polyester velour was selected as the backing. Encore Velour fabric gives