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17 10, 2018

Meet the Staff–UPDATES! Shane Nelsen

By |October 17th, 2018|Company, Rent What Team, Sew What Team|1 Comment

Next in our Meet The Staff–UPDATES! Blog series is sales rep extraordinaire, Shane Nelsen. Being the sales staff member who’s been a “Whatter” the longest, he has practically seen it all, done it all, and made it all. But that doesn’t stop him from still having a blast, and learning from all of his innovative clients’ unique drapery requests. Take a moment to read a little bit more about our very own “design force of nature”, Shane!

What were you originally hired to do, and how have your duties/job descriptions changed since working here? (even if your job title hasn’t changed) Please explain…

I was hired back in 2006 as a Sales Staff person, and I still remain in that position to this day. And as of the past few years, I can also assist my clients with requests of our rental inventory, too. However, due to my decades of work in the decorating/design/theater industry, and now with my many years here at SW? Inc., I am referred to as “Senior Sales Representative”. I enjoy offering my clients AND training colleagues assistance with questions that they might have regarding custom drapery options, various fabrics and substrates, and overall design concepts.

What are some favorite memories/circumstances/events from being part of the Sew What? family?

Although I truly enjoy our potlucks and special events here on-site, I always especially enjoy our SW outings OUTSIDE the office, too. Years ago a bunch of us went to see Billy Idol live in concert in Palm Springs, and we had such a blast. I also had a lot of fun going to a local concert with some of my co-workers here to see Aerosmith, too. Both shows had our drapes being showcased on-stage, which was exciting to see live and in person…But more than that it was really great getting to socialize with my colleagues outside of our regular work environment.

What project have you worked on recently that was interesting or challenging? What did you learn from it?

Working from design concept to completion on a Black Sabbath mixed media backdrop was definitely one of my personally most challenging projects ever. Mixing commando cloth, aluminum metal mesh, and black sharkstooth scrim together on one drape–and the painstaking measurements that needed to be calculated to ensure everything was exactly how the client envisioned–was genuinely one of the toughest jobs I’ve ever coordinated here at SW. But it was all worth it because the outcome was absolutely spectacular.

Anything more you would like to add about the development and evolution of RW/SW? Inc.?

I’ve enjoyed the progress that both Sew What? and Rent What? have made over the last 13 years. I really like working with the expanded sales team and warehouse staff, too, and seeing what new and interesting drapery projects come through our sewing room every single day.  

20 03, 2018

Custom Sewing Gives Your Stage A Truly Exclusive Look

By |March 20th, 2018|Products|1 Comment

Being free to design as creatively as you want is one of the best ways to showcase your individuality, especially when you are fashioning a fabulous special event  or stage design. Here at Sew What? Inc., we LOVE that our clients are extremely imaginative and allow us to be a part of their artistic process! A fantastic way to construct something truly one-of-a-kind for your production, concert tour, or trade show is to have us custom-build a mixed media piece that comes directly from your own original vision.

This custom screen surround for the Platinum Tour of Grammy winning recording star Miranda Lambert featured Black 22oz Encore and Silver Drizzle

We enjoy nothing more than when our warehouse is busily working on custom sewing pieces to give our clients something that they can profile on their stages that had never been seen before. It is often painstaking work– lots of fine details, exact measurements, precise stitching, and of course, it all needs to look fantastic too—but we relish the challenge!


Singer/songwriter Sheryl Crow performs in front of a custom mixed media backdrop made of various pieces of fabrics in various textures and colors

Mixing different fabrics, colors, substrates, and styles helps create a design that gives the stage design texture, depth, and excitement. Layering metal mesh on top of muslin, a digitally printed featuring cutouts with Sharkstooth Scrim behind, using UV paint to really help your backdrop “glow,” digitally printing an artist’s logo larger than life, or even bedazzling a digitally printed satin drape with loads of beading and sparkly applique, can all help give your custom drapes a rare and extraordinary look.

mariah

For the Las Vegas residency of Mariah Carey, a variety of elements, from flowers to fabric to vinyl butterflies, combined to set a magical scene

We’ve seen just how incredibly successful our mixed media pieces have turned out for the stage designs for many of our clients, and it’s always thrilling when we get to continue to do what we love—innovate this industry with exclusive custom-built products so that our clients can astound their audiences time and time again.

Digitally printed Heavy Knit, Black Encore Velour, Sharkstooth Scrim, Pewter Textura, and more combined to give amazing dimension to this backdrop for Passenger
30 01, 2018

Did you know………. Some fun facts from our Sew What? / Rent What? company archives

By |January 30th, 2018|Company|1 Comment

WORLD RECORD! The largest and heaviest single drape that we have ever made was for the Guiness Book Of World Records? Event producer, Steve Solomon of Upstage Right selected Sew What? Inc. to create the giant terrycloth towel for the record-breaking event. Measuring in at an incredible 131 feet by 78 feet, the towel displayed giant graphics for sponsor Nabisco Toasted Chips. With over 1,200 yards of fabric and 7,300 feet of thread, the towel literally covered the sands on Hermosa’s beach from strand to ocean. At a whopping 1500 lbs, the drape was moved with industrial forklifts to get it out of the sewing room, into the truck, and then onto the sand!  Want to read the press release? Check it out here: http://www.prweb.com/releases/2006/07/prweb410911.htm

Beachgoers are the first to lay on the newly unveiled World’s Largest Beach Towel, made official by Guinness World Records, Wednesday, June 28, 2006, in Hermosa Beach, Calif. The towel measured 131 feet by 78 feet and weighed over 1,000 lbs. (AP Photo/Kraft Foods, John Hayes)

FINAL TOUR! We produced the softgoods for Motley Crue’s FINAL TOUR ever?! That’s right – these rock heavyweights retired in 2015 – and we were so pleased to be a part of it.  With pentangle appliqued sharkstooth scrims and printed drapery elements, we bid farewell to the legendary band with some of our most unique custom mixed media backdrops yet. Read all about it: https://sewwhatinc.com/company/press-room/stage-drapery-manufacturer-sew-what-inc-bids-farewell-to-motley-crue-on-its-final-tour/

ON TELEVISION! Did you know we were featured on CNN’s “Passion to Portfolio” series?  A recent video piece titled “The Woman Behind Rock Bands’ Backdrops” on the CNN Passion to Portfolio segment, focused on Megan Duckett – founder of Sew What? Inc. a theatrical draping company outside of Los Angeles, California. Sew What? provides concert backdrops worldwide for A-List musicians like KISS, John Legend, Rod Stewart and Madonna. Read the full press release: https://sewwhatinc.com/company/press-room/sew-what-inc-s-president-megan-duckett-appears-on-cnns-passion-to-portfolio-business-series/

SUPPORTING UNSIGNED MUSICIANS! At Sew What? Inc., we love the idea of “giving back” by supporting the arts and recognizing notable musicians in our videos, as well as putting something out there that shows off our products. Since 2012 we have exclusively featured unsigned artists, both local and nationwide, in our videos.  Rich Cole, James Lugo, It’s OK! The band, Thomas Underhill and more.  It is a pleasure to put back into the musical community! Want to know more about it? Read the full press release.

https://sewwhatinc.com/company/press-room/sew-what-inc-stage-drapery-videos-to-feature-less-recognized-local-and-unsigned-musicians/

About Sew What? Inc.  Sew What? Inc., located in Rancho Dominguez, California, is a well-known stage and theatrical drapery manufacturer known for its dramatic theatrical drapes and fabrics used in major rock concerts, top fashion shows and other artistic staged venues. Their drapes have dressed the stages of Madonna, Kings Of Leon and the Killers to name a few. The company has received numerous awards for innovation, including the Dell/NFIB Small Business Excellence Award, and was featured on the 1000th cover of Rolling Stone. For information, contact Sew What? Inc. at (310) 639-6000, or email inquiries@sewwhatinc.com.

About Rent What? Inc. Rent What? Inc. is committed to providing an ultimate experience in drapery rental products and customer service. The firm, located in Rancho Dominguez, CA, has set the stage for artists including Green Day, Miley Cyrus and Michael Jackson. In addition to its large inventory of Inherently Flame Retardant stage drapes, traveler tracks and portable dressing rooms, the company is widely regarded for its basic pricing schedules, innovative damage waiver policy and fast and friendly service. For information, contact Rent What? Inc. at (310) 639-6000 or visit sewwhatinc.com/rent-what-inc/.

16 01, 20