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14 10, 2020

Behind The Face Masks–How SW Has Adapted To The Changing Times

By |October 14th, 2020|Digital Printing, Masks, Products, Projects|0 Comments

The Global Covid-19 Pandemic has definitely put a “damper” on a lot of the entertainment industry’s regularly scheduled programs, concerts, and shows. There have been numerous changes going around SW?’s workroom lately….In light of the pandemic, Sew What? has been using our sewing team’s impressive and meticulous manufacturing skills to aide in offsetting the spread of the virus as much as we can, by building and selling colored, specialty, and custom-made face masks (and other PPE items) to help alleviate the burden of mask shortages that the country was starting to experience.

On top of also continuing to sell and rent fabulous drapes to new and existing clients who are lucky enough to have a need for them in today’s current environment, our sewing room has been completely retrofitted to build these extraordinary double-layered face masks as well. We are very pleased to report that our comfortable, unique, and affordable face masks are now starting to get a name for themselves, too! And we are thrilled to also be able to offer a whole selection of “Cover Up For A Cause” charity masks and PPE items, too, which automatically donate $1 to several important causes with every purchase.

This past spring, recent UCSB Journalism graduate Fabioloa Esqueda came to visit our facility and was able to speak with our company’s incredibly assiduous and industrious owner and President Megan Duckett, to hear all about the trials, tribulations, and uncertainties that have been the forefront of her thinking during this harrowing time for us all. Fabiola was also able to converse with some of our diligent manufacturing team members to hear about their own personal experiences during the county-mandated quarantine, too.

She ended up writing up an amazing piece entitled “Behind The Face Masks,” consisting of an engaging article and a gripping video. Both beautifully illustrate Sew What?’s transition in efforts for both our remarkable company leader, Megan, as well as our magnificent sewing staff–some of whom have been working with SW? for a decade or longer. We were honored to have been able to impart our story with Fabiola, and to have her share it with all of her readers too.

Please take a few minutes to read and watch this piece about our Whatter’s Family journey into the truly unknown. A lot of companies have had to retrofit their business models during these unprecedented times, and we feel privileged to have helped demonstrate that they are NOT alone. Our hope is that by continuing to work together, and by supporting local businesses in the touring and entertainment industries, we will get through this difficult time and come out the other end stronger than ever.

7 01, 2020

Custom Digitally-Printed Backdrop “Soars” At Recent Airplane-Themed Event

By |January 7th, 2020|Digital Printing, Projects|2 Comments

We are thrilled to have been able to work with the brilliant photographer David Hershorn and his wonderfully artistic team at PhotoBohemia on several drapery projects this past year. His company offers his clients a one-of-a-kind, personalized “photo-booth” experience at parties, galas, benefits, and a wide variety of other special events all over California. In offering his clients these amazing exclusive packages, he is always looking to add creative-looking and highly photographable backdrops to his company’s available portfolio.

Working with David, we were able to build him a custom digitally-printed backdrop to use at an upcoming aviation-themed corporate event. He provided us with the adorable and fun-filled graphic image, and our incredible 10ft. wide Vutek direct digital printer was able to print him a seamless drape of this truly distinctive and entertaining image.

With his talented team of photographers (the ultra-hip “pilots” pictured below), they were able to offer their guests a really cool, authentic row of airplane seats to pose on and in front of, as well as costumed airline-motif characters to take photos with, too (pilots, stewards, and stewardesses).

As you can see, the event’s guests had an absolute blast doing all kinds of hilarious and silly poses. The rich color saturation of our digital printer ink onto the FR Heavy Knit substrate is a surefire way to really wow your audience with a vibrant, travel-friendly backdrop that is perfect for special events, trade shows, concert tours, and productions of all kinds and sizes. With the help of our master sewing team, we can manufacture you a gorgeous, unique, digitally-printed backdrop up to practically any size or configuration that you desire. Pardon the pun, but this event would probably say “The Sky’s The Limit!”

With multiple printable substrates to choose from, we can help build you the most ideal drape for any type of scenario (translucent, opaque, wrinkle-resistant, permanent, matte, glossy, etc.). Contact one of our helpful account managers today, and learn some more information on how versatile and affordable a custom curtain can be for YOUR next big event, too!

21 10, 2019

Unique Configuration Of Digitally Printed Drapes Showcased On Global Rock Tour

By |October 21st, 2019|Digital Printing, Projects|1 Comment

Having a concert tour means making sure that your stage goods are easy to transport, are simple to hang up, are flame certified ….and yet that they will still “pack a visual punch” for your audiences to truly enjoy from show to show. We were thrilled to get to work with renowned Lighting Director and Production Manager for the post-punk, American indie-rock band Interpol, Christian Lincoln, on just such a project earlier this year. He came to us looking for some digitally printed stage curtains that the tour’s team wanted us to custom build for the group’s eagerly anticipated upcoming international tour.

Christian wanted these custom digitally printed drapes to depict the unmistakable branding from the cover of their most recent album, Marauder, which needed a specific color, font, and style to the lettering. To give it a more interesting and attention-grabbing appeal, he also wanted to split the band’s name across three independent drapes—the main center drape and two adjacent legs. This way they could hang them at alternate intervals and at assorted distances from one another, to gain some added dimension to the tour’s stage design at their various-sized venues while on the road.

Printed on FR Heavy Knit, these drapes are working out wonderfully on their tour because they are fairly wrinkle resistant and so they travel really well. Furthermore, they have fabulously rich and photo-friendly (matte) surface which makes them fantastic for capturing incredible moments on stage, like these stunning images that various talented photographers have already taken on this tour (showcased in our new Flickr Gallery).

Turn on the bright lights

With dramatic stage décor and absolutely spectacular lighting elements, this tour’s overall design is exceptionally remarkable from beginning to end. Adding in the gorgeous harmonies, engaging rhythmic guitars and drums, and brilliant songwriting from all members of the band, this is a concert tour that won’t soon be forgotten. You can still check them out this summer and fall, and experience this talented and distinctive band live in person for yourself! And do not hesitate to contact one of our helpful sales reps to see how we can help you create the most striking custom soft goods for your own upcoming special event or concert production, too.

15 10, 2019

Dynamic Digitally Printed Backdrop Electrifies At Shows Both Indoors And Out

By |October 15th, 2019|Digital Printing, Projects|0 Comments

Earlier this summer, we were very excited to work renowned Production Manager Dustin Reynolds again, who was looking for a new digitally-printed backdrop for an upcoming tour of the incredible American country band Sugarland. He wanted something that would be dynamic and vibrant, yet durable and tour-friendly. It was critical that the drapery be certified flame retardant, yet also still be able to “withstand the elements” at all of the festivals and arenas that the band was planning to perform at over the summer.

He decided to have Sew What? custom-build them a dramatic and versatile 30’h x 50’w curtain out of lightweight, durable, and flexible polyester-coated FR Vinyl Mesh (blow-through). With this fantastic printable substrate, the tour could be confident that the backdrop would be able to withstand possible wind and other weather elements during their outdoor shows, and look clear, crisp, and fabulous at indoor venues, too. With webbing,grommets, and ties along the top, and reinforced grommets along the sides and bottom hems, they would be able to secure this drape to any type of unique structure, truss, or frame that their tour’s venues might have. With an incredibly dazzling graphic design made of stripes of black and white, they were able to distinctly light it up with all kinds of colorful theatrical lighting schemes–giving the drape a completely different and memorable look for each song set.

Dustin’s design team and the band was absolutely thrilled with the end result, as were Sugarland’s adoring audiences all over the country. Check out some gorgeous photos on our new Flickr Gallery taken by the super talented band photographer Shannon Guest (@ShannonGuestPhotography), and you can see the many striking looks that the tour’s lighting team were able to achieve for the band’s exceptional stage design. Custom-building a digitally printed drape, banner, border, leg, and backdrop is an easy and surefire way to really excite and amaze the guests at your event. Contact one of our helpful theatrical drapery specialists today and let us help you figure out the most amazing, one-of-a-kind custom curtains for your upcoming tour, production, or special event too!

30 09, 2019

Digital Drapery for the Marc Anthony Opus Tour 2019

By |September 30th, 2019|Digital Printing, Products, Projects|1 Comment

Check out our digitally printed drapery used for the Marc Anthony Opus Tour 2019 in Las Vegas.

No matter where you look, you will likely see digitally printed fabric, digital printed backdrops and wide-format digital billboards. That’s because any graphics created for printing on paper can be printed on fabric. With a variety of substrates to choose from, digital printing enables you to magnify photo quality images into stunning custom theatrical and scenic digital backdrops, concert drapes, and exhibit booth panels.

This massive printed drapery for the Marc Anthony OPUS Tour is a gorgeous example of how a printed billboard sized cloth can transform a stage. This is a spectacular walk-in scene for the top of the show!  Our fabric of choice for this type of project is our Crystal Poplin because of its durability and semi-gloss print surface. In a large-scale piece such as this, you really want the image to pop when lit. As Crystal Poplin is a translucent fabric, it also offers lighting designers the opportunity to flood with light from behind for a back lit or silhouette effect which gives another dynamic to the stage look.

At 42’h x 78′ wide this custom sewn brail lift drape is crafted with virtually invisible lift line details to fit and lift on a ShowRig Automation Lift System.  On cue, the drape is raised to reveal the stage. If needed the drape can be lowered mid show to mask the upstage area for a set change. Fascinated? To learn more about automation systems and how you might include one in your next show design visit SGPS ShowRig online at www.sgps.net

With so many different lighting effects, this spectacular drape with mural sized portrait of Marc Anthony takes on a life of its own. Just remember, the show starts BEFORE the curtain goes up!

Thanks to Roly, Andres and Silvia with the Marc Anthony production team for choosing Sew What? Inc to supply softgoods for this world tour.

Need something custom? Our custom sewing department can provide personalized drapery quotations for any specialty concert stage design. Take a look in our portfolio {https://sewwhatinc.com/portfolios/rock-n-roll-portfolio/} at some of the custom drapery styles available. For details and pricing contact us at 310-639-6000

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