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13 02, 2018

Shimmering “Silver Illusion” drapery backdrop brings elegance to Ronald McDonald House Charities event

By |February 13th, 2018|News, Products, Projects|1 Comment

Sew What? Inc was delighted to be approached by Joe Feczko of Event Technology – Chicago to be a vendor for the 2017 Ronald McDonald House Charities event.  The event, produced by Real World Productions, featured a formal black-tie theme, and old school Hollywood glamour, and custom arched trusses dressed the stage.

After reviewing a variety of different flame-retardant textiles, our Silver Illusion was selected as the perfect fabric. This Inherently Flame Retardant polyester cloth was the perfect choice for a variety of reasons.  This soft and drapeable cloth lights beautifully, has reflective qualities giving a shimmery effect, and the dual toned thread of this cloth offers both low-lights and high-tones from the audience perspective.

Photographer: Event Producer and owner of Real World Productions, Steve Wallace

It is always quite a challenge to cut a curved top into heavily pleated drapery – however, the staff at Sew What? Inc stepped up to the plate and drafted a perfect pattern so that the large Illusion draperies fit perfectly into the custom curved truss. Webbing and grommets were installed into the top of the drape to allow a snug fit, and the completed scene was quite spectacular – the silver Sew What? drapery certainly offered the perfect backdrop for the awards ceremony.

We would like to congratulate Dr. Chowdhury, as “American non-profit Ronald McDonald House Charities nominated Dr Mushtaque Raza Chowdhury, Vice Chairperson of BRAC, for its ‘Medical Award of Excellence 2017’ along with a grant of USD 100,000. The award was given in recognition of Dr Chowdhury’s outstanding contributions in the field of primary health care and community-based education across developing countries. The ceremony was held on 11th November, 2017, in Illinois, U.S.” For more details about this event and to read the full press release visit

Photographer: Event Producer and owner of Real World Productions, Steve Wallace

About Sew What? Inc

Sew What? Inc., located in Rancho Dominguez, California, is a well-known stage and theatrical drapery manufacturer known for its dramatic theatrical drapes and fabrics used in major rock concerts, top fashion shows and other artistic staged venues. Their drapes have dressed the stages of Miley Cyrus, Carrie Underwood, Madonna, and Rod Stewart to name a few. The company has received numerous awards for innovation, including the Dell/NFIB Small Business Excellence Award, and was featured on the 1000th cover of Rolling Stone. For information, contact Sew What? Inc. at (310) 639-6000, or email

30 01, 2018

Did you know………. Some fun facts from our Sew What? / Rent What? company archives

By |January 30th, 2018|Company|1 Comment

WORLD RECORD! The largest and heaviest single drape that we have ever made was for the Guiness Book Of World Records? Event producer, Steve Solomon of Upstage Right selected Sew What? Inc. to create the giant terrycloth towel for the record-breaking event. Measuring in at an incredible 131 feet by 78 feet, the towel displayed giant graphics for sponsor Nabisco Toasted Chips. With over 1,200 yards of fabric and 7,300 feet of thread, the towel literally covered the sands on Hermosa’s beach from strand to ocean. At a whopping 1500 lbs, the drape was moved with industrial forklifts to get it out of the sewing room, into the truck, and then onto the sand!  Want to read the press release? Check it out here:

Beachgoers are the first to lay on the newly unveiled World’s Largest Beach Towel, made official by Guinness World Records, Wednesday, June 28, 2006, in Hermosa Beach, Calif. The towel measured 131 feet by 78 feet and weighed over 1,000 lbs. (AP Photo/Kraft Foods, John Hayes)

FINAL TOUR! We produced the softgoods for Motley Crue’s FINAL TOUR ever?! That’s right – these rock heavyweights retired in 2015 – and we were so pleased to be a part of it.  With pentangle appliqued sharkstooth scrims and printed drapery elements, we bid farewell to the legendary band with some of our most unique custom mixed media backdrops yet. Read all about it:

ON TELEVISION! Did you know we were featured on CNN’s “Passion to Portfolio” series?  A recent video piece titled “The Woman Behind Rock Bands’ Backdrops” on the CNN Passion to Portfolio segment, focused on Megan Duckett – founder of Sew What? Inc. a theatrical draping company outside of Los Angeles, California. Sew What? provides concert backdrops worldwide for A-List musicians like KISS, John Legend, Rod Stewart and Madonna. Read the full press release:

SUPPORTING UNSIGNED MUSICIANS! At Sew What? Inc., we love the idea of “giving back” by supporting the arts and recognizing notable musicians in our videos, as well as putting something out there that shows off our products. Since 2012 we have exclusively featured unsigned artists, both local and nationwide, in our videos.  Rich Cole, James Lugo, It’s OK! The band, Thomas Underhill and more.  It is a pleasure to put back into the musical community! Want to know more about it? Read the full press release.

About Sew What? Inc.  Sew What? Inc., located in Rancho Dominguez, California, is a well-known stage and theatrical drapery manufacturer known for its dramatic theatrical drapes and fabrics used in major rock concerts, top fashion shows and other artistic staged venues. Their drapes have dressed the stages of Madonna, Kings Of Leon and the Killers to name a few. The company has received numerous awards for innovation, including the Dell/NFIB Small Business Excellence Award, and was featured on the 1000th cover of Rolling Stone. For information, contact Sew What? Inc. at (310) 639-6000, or email

About Rent What? Inc. Rent What? Inc. is committed to providing an ultimate experience in drapery rental products and customer service. The firm, located in Rancho Dominguez, CA, has set the stage for artists including Green Day, Miley Cyrus and Michael Jackson. In addition to its large inventory of Inherently Flame Retardant stage drapes, traveler tracks and portable dressing rooms, the company is widely regarded for its basic pricing schedules, innovative damage waiver policy and fast and friendly service. For information, contact Rent What? Inc. at (310) 639-6000 or visit

18 12, 2017

Brilliant Graphic Design is Showcased in this Mixed Media Backdrop for Gov’t Mule

By |December 18th, 2017|Digital Printing, Fabrics, News, Products, Projects|1 Comment

Rock ’n’ roll music has always been a reflection of the times, and the new Gov’t Mule album, Revolution Come… Revolution Go, is no exception. The album was released June 9th, and the band again sets the tone for their legacy with its cleverly-crafted songs, intelligent lyrical commentary, and downright provocative playing. It’s those traditions, combined with an observant eye on the present, that define their tenth full-length studio effort.

This current tour supports the new album release, and Warren, Matt, Danny and Jorgen deliver a patchwork of musical styles, and you can see the passion in their performance in these wonderful photos by Heath Robson.

Image by Heath Robson

There are so many ways to approach each custom backdrop that we are asked to craft.  For a great number of our backdrops, the entire design is digitally printed on our wide format digital printer.  For Gov’t Mule, however, the bold design of the medallion style logo with its solid black surround lent itself perfectly to us crafting a mixed media backdrop. We used both solid opaque black cloth as well as a digitally printed replication of the central graphic, and then with great care we stitched them together into a multi layered piece of textile art.

Working with Tour Manager Fred Cox, we selected 22oz Encore Velour for its wrinkle resistant knit construction to be used for the black background.  Encore is a wonderful substrate for mixed media backdrops as when it is scissor cut it does not fray – allowing for intricate shapes and designs to be taken from the baseline fabric.

Image by Heath Robson

The medallion element in the center was printed in full and glorious color onto our Heavy Knit print fabric. This is a wrinkle resistant knit construction, that takes bright and bold colors well, and is a perfect candidate for applique.  After years of use in the marketplace, this substrate has proved itself a perfect match for tours and projects which require long periods of hamper storage.

The combination of Heavy Knit and Encore Velour is very popular for mixed media backdrops. Not only do our clients love this flame retardant cloth combination – but our sewing room does too! Both fabrics make their way through the sewing machines with ease, making this fabric combination, quite literally, a win-win.

Image by Heath Robson

The medallion area, once sewn onto the black drape, was then treated as a “feature element”.  We turned the drape on its face and meticulously cut away the black Encore Velour from the back of the printed areas.  What this did was allow for the medallion to glow (as it is a translucent fabric) when back lit by revealing it from behind.  This painstaking process required hours of careful trimming and hand scissor cutting to remove the Encore and reveal the glowing central element. Custom sewing for the Entertainment and Event Industry, such as this, is a specialty of ours.

Image by Heath Robson

From the Gov’t Mule website, Haynes is quoted to say, “In many ways, the chemistry between the four of us is an extension of the chemistry that the original trio had. The approach we take to the music is the same uncompromising and adventurous approach, although it’s inevitable that the music is going to grow in different directions. The common thread is the influences we choose and the way we play together, which harkens back to how important improvisation was in most of the music we all love. At the end of the day, we’re friends. Making this music is satisfying in a way that’s completely different from any other project I’ve been a part of. That’s what inspires all of us.”

Image by Heath Robson

About Sew What? Inc:   Custom sewing. It’s our passion, our bread and butter. It’s how we got started and what we live for. Our custom-sewn drapery products have graced the stages of many of the biggest names in music and theater, dressed some of the top fashion show runways, and brought color and drama to major trade show exhibits here and abroad.

We serve these main market areas: Theatrical Drapery Manufacturing, Touring Draperies for Concerts, and Custom Sewn Products for Special Events & Trade Show Exhibits. The portfolios below display many examples of our work and may offer you some ideas on what’s possible with custom drapery. Need ideas? Visit our various Portfolios below or our Flickr Gallery for past projects, and then review fabric choices.

4 12, 2017

Hi-Tech Rock’n Roll Staging and Pipe and Base Exhibit Supplies Blend Seamlessly

By |December 4th, 2017|Clients, Products, Projects|1 Comment

Hi-tech rock’n roll staging and pipe and base exhibit supplies blend seamlessly in in this unique touring backdrop setup for Joe Cardamone.

Critically acclaimed Los Angeles artist Joe Cardamone has been secretly slamming away making beats on an MPC during late nights in his studio. Although these beats were initially played with no goal besides personal creative expression, his network quickly identified that his style holds a unique singularity and power. Over the course of 2016, the night beats evolved into a powerful collection of over 40 songs. This collection juxtaposes both contemporary street and popular sounds, manipulated by punk death noise and psychedelic visuals to mesmerize and energize the eyes. Heavy and Beautiful. Noise and Melody. Tunes conjured from samples and sounds with conventional instruments cast away.

Joe’s album Holy War will be released over the course of 2017 in a series of volumes. The Holy War Tour is currently travelling through Europe, with the month of November filled with dates in Poland, Sweden, The Netherlands and beyond.

For Joe’s tour, he needed a portable, easy to set up 10′ x 16′ white projection surface that would be tour friendly and take front projection well (with some wrinkle resistance).  Rather than mess around with rigging, a ground support system was determined to be the most friendly for this purpose.  We settled on some exhibit supply components – a unique use for telescopic adjustable pipe and base components.  Two uprights and bases with one 16 foot span drape support all bundled neatly into a carrying system that is bus and airline friendly.

For the projection surface, a soft fabric substitute was most viable for going in and out of a carry bag after each show.  Traditional projection screen from vinyl isn’t tour friendly, however our Internationally Certified Trevira Polyester Muslin is a perfect cloth substitute for a front projection surface.  We crafted the drape with a pocket top so that it was an easy and neat installation onto the drape support of the “goal post” style pipe and base set-up.

Joe was an awesome client to work with.  We are always delighted to work with creative, passionate and talented musicians. Keep your eyes and ears open for Joe Cardamone’s Holy War – and don’t miss an opportunity to catch a performance.

See and hear more of Joe Cardamone:



YouTube: Out Of Road from the Holy War Collection

15 11, 2017

Sew What? Inc backdrop for artist Norah Jones featured in Pro Lights and Staging News.

By |November 15th, 2017|News, Projects|1 Comment

We are excited to announce that the mixed media backdrop which we recently crafted for artist Norah Jones 2017 Day Breaks Tour was featured in Pro Lights and Staging News.

In this article by Kevin M Mitchell, Lighting Designer Steve Baird is interviewed and, along with lots of wonderful images, he discusses and explains the various lighting conditions that are used with the backdrop and how they are achieved with specific lighting and projection equipment.

The article starts: “A Well-Crafted Backdrop, Perfectly Lit, Creates a Palette of Possibilities

Creating textures. Accenting moods. A woman with a beautiful voice at a Yamaha grand piano with a fantastic band behind her. All in a day’s work for lighting designer Steve Baird as he works with a perfect backdrop and just the right amount of lights (not one too many or one too few).”

Please take a moment to support this publication and stop on by the link below to read the article in full.

Lighting Designer: Steve Baird
Lighting Co: Christie Lites / Ian Gordon
Lighting Tech: Paul “Socks” Eaves
Tour Manager: Dale Lynch
Production Manager: Jamie Landry
Stage Manager/Rigger: Dave Heard
Production Assistant: Sarah Oda
Soft Goods: Sew What? / Megan Duckett

Do you have a softgoods or backdrop need for an upcoming tour? Visit our Portfolios and you’ll find we’ve manufactured gorgeous drapes and soft goods for numerous major artists, including Maroon 5, Slip Knot, Green Day, Sting, James Taylor, Dave Matthews Band, Madonna, Rod Stewart and Don Henley. Reach out to us at 310-639-6000 and our experienced softgoods staff will work you up an estimate for your design.