Behind The Face Masks–How SW Has Adapted To The Changing Times

By |October 14th, 2020|Digital Printing, Masks, Products, Projects|0 Comments

The Global Covid-19 Pandemic has definitely put a “damper” on a lot of the entertainment industry’s regularly scheduled programs, concerts, and shows. There have been numerous changes going around SW?’s workroom lately….In light of the pandemic, Sew What? has been using our sewing team’s impressive and meticulous manufacturing skills to aide in offsetting the spread of the virus as much as we can, by building and selling colored, specialty, and custom-made face masks (and other PPE items) to help alleviate the burden of mask shortages that the country was starting to experience.

On top of also continuing to sell and rent fabulous drapes to new and existing clients who are lucky enough to have a need for them in today’s current environment, our sewing room has been completely retrofitted to build these extraordinary double-layered face masks as well. We are very pleased to report that our comfortable, unique, and affordable face masks are now starting to get a name for themselves, too! And we are thrilled to also be able to offer a whole selection of “Cover Up For A Cause” charity masks and PPE items, too, which automatically donate $1 to several important causes with every purchase.

This past spring, recent UCSB Journalism graduate Fabioloa Esqueda came to visit our facility and was able to speak with our company’s incredibly assiduous and industrious owner and President Megan Duckett, to hear all about the trials, tribulations, and uncertainties that have been the forefront of her thinking during this harrowing time for us all. Fabiola was also able to converse with some of our diligent manufacturing team members to hear about their own personal experiences during the county-mandated quarantine, too.

She ended up writing up an amazing piece entitled “Behind The Face Masks,” consisting of an engaging article and a gripping video. Both beautifully illustrate Sew What?’s transition in efforts for both our remarkable company leader, Megan, as well as our magnificent sewing staff–some of whom have been working with SW? for a decade or longer. We were honored to have been able to impart our story with Fabiola, and to have her share it with all of her readers too.

Please take a few minutes to read and watch this piece about our Whatter’s Family journey into the truly unknown. A lot of companies have had to retrofit their business models during these unprecedented times, and we feel privileged to have helped demonstrate that they are NOT alone. Our hope is that by continuing to work together, and by supporting local businesses in the touring and entertainment industries, we will get through this difficult time and come out the other end stronger than ever.