We SW? “Whatters Family” genuinely enjoy celebrations of all kinds—but ESPECIALLY ones that involve a holiday filled with smiles, hugs, laughter, sweet treats, and tons of silly photographs! This year was no exception—and to make things even more fun we decided to combine our Valentine’s Day shindig with our yearly company photo shoot.  O-M-G, it was definitely one for the record books (and for fabulous social media blasts)!!

The company provided us all with some of the greatest adorable and delectable special-made cupcakes with every type of Valentine embellishment you can think of on them. Moist, tasty, and festive, they were the perfect way to get things started, and kick our sugar intake into overdrive so that’d we’d have the energy to sincerely dazzle on camera.

Then they had the amazingly talented and wonderfully creative photographer/videographer Tom Underhill conduct one of the most entertaining and memorable company photo shoots I think we’ve ever had here at RW/SW. This photo shoot was bright, colorful, unique, and with a little bit of the “sugar and spice and everything nice” that truly makes us who we are.

The theme of this year’s photo/video shoot was how incredibly impressive our staff’s overall tenure with the company is—with a combined total of almost 382 years’ experience between all of the staff. Each person (and dog) received a custom placard to hold up for the video shoot in the warehouse, and being able to clearly see each person’s card listing out their years of experience with Sew What filled us all with a lot of pride.

From a few newbies having been here just under one year, to some long-term employees with over 15-20 years at SW, it is all an exceptionally remarkable achievement indeed—and we couldn’t be more delighted! The staff also got to pose in front of a custom digitally printed backdrop and our magnificent Red Satin Austrian rental curtain from our Rockin’ Red Drapery Collection. We did this in groups of friends and colleagues who have been working together for years—some more than a decade—and had a lot of goofy fun posing together for these pictures.

Then Tom had a set-up in the main office with one of our gorgeous custom-made velour drapes for the photo shoot, and added in few fun decorations to help with the overall motif. Complementing the look, we also were able to use some larger-than-life rainbow lollipops embellished with our company’s color-branded Yellow/Green ribbons that SW gave to each employee for the occasion. The combination of sugar, and the “encouraging” whoops and hollers of fellow employees, got everyone more than a little silly (and with some, completely out of character) while striking their poses…much to the great amusement for those of us watching. We haven’t laughed that hard in a LONG time!

Having these company-wide events that involve the entire team enjoying time with one another is what really brings us together as a close family—and the images from this photo shoot will be a fantastic reminder of this day for years to come!