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Monthly Archives: December 2018

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26 12, 2018

Holiday Cheer, To Help Usher In The New Year

By |December 26th, 2018|Company, Rent What Team, Sew What Team|1 Comment

As I’m sure you’re aware by now, everyone here at SW? Inc. LOVES to celebrate all of the special occasions, holidays, and—well, days that end in“day”— occurrences of the year with a delicious meal together, and some really strong belly laughs. This past week all of us had an absolute blast at our yearly “White Elephant Gift Exchange” and brunch event here at our warehouse. Consisting of what is ultimately one of the most competitive, debaucherous, and hilarious games you can play with this mischievous group of individuals, everyone (in chronological order) chooses a gift from the ones brought in by all of the employees. Then the next person can either choose a new gift or “steal” the first person’s gift. This continues until everyone has a gift, and each specific present can only be “stolen” three times before it’s finally safe with its official—and thrilled—recipient.

As you can imagine, the adrenaline kicks in as gift after gift get unwrapped,and everyone decides exactly which one they want to have, which ones are still available to grab, and which ones are locked in with their new “owner”. Just when you think you’re safe, someone else comes along and steals your prize, and then the whole game starts again for you. With some truly entertaining and enticing options, this is always one of the most uproarious experiences we have the entire year! This event was made even more enjoyable by following it with a scrumptious brunch buffet—made of a heaping platter of “bionico” (a Whatter’s favorite), delectable Mexican sweet breads, a delicious homemade breakfast casserole (from our very own general manager Lynda Vaughn), and an array of fresh fruit juices to help wash it all down. Then our company head, Megan Duckett, treated the entire staff with custom made backpacks and thermal pouches for the entire staff—with the SW logo emblazoned on them. What a wonderful surprise!

We are so unbelievably lucky to work in an industry that is always captivating,ever-evolving, and filled with some of the most amazingly creative people around. Our clients continue to wow us with their design visions, and we are always humbled when asked to be a (large or small) part of their incredible stage designs. But it is HARD WORK, and getting to let loose from time to time and appreciate one another as friends and colleagues is a great way for our entire team to recharge our collective batteries.Then we can be fully ready to continue dazzling our clients once again with the most stunningly beautiful rental and custom theatrical stage curtains around.

We honestly hope that you and yours have had a fabulous holiday season so far, and a VERY Merry Christmas this week. From our family of misfits to yours, we wanted to wish you a genuinely wonderful, healthy, and happy2019 to come. We would not be able to do it without you!

19 12, 2018

Our Projection Proscenium Helped Create A Unique Stage For Tenacious D

By |December 19th, 2018|Products, Projects|1 Comment

The sewing staff at Sew What? Inc. are always super excited to have a Dan Hadley design pass through the sewing room.  Dan’s projects seem to bring out the best in our creative sewing skills, with textile minded challenges and fabric selections beyond the basic. It is always fun to watch the design come to life on the sewing table, and then see it in all it’s glory on stage once the tour starts. This design for the current Tenacious D tour was no exception!

Tenacious D is a rock duo formed in 1994, by Jack Black and Kyle Glass.  Over the years, Tenacious D has supported large bands such as Pearl Jam and Tool. This year the band released an album titled Post-Apocalypto and a web series called, Tenacious D in Post-Apocalypto, on YouTube. Tenacious D is currently on tour with our custom-made projection proscenium.

This design focused on two elements, surface and shape.  Firstly – a fabric surface that would precisely mimic a projection screen, without the cost and maintenance of a vinyl projection screen product; and secondly, a precisely shaped projection proscenium to showcase carefully mapped out graphics.

When it comes to taking projection surfaces on the road, many of our touring clients lean toward a substitute material. While a professional vinyl projection screen certainly offers a premium surface, there are many inherent difficulties in a touring “on the road” environment which include excessive weight, difficult to clean, problems unfurling and installing vinyl screens in cold weather and more.

There are several substitute textiles that we find popular, and after reviewing the options designer Dan Hadley selected our 120 “Brillante”. With a jet black backside and a brilliant bright white semi-matte surface to take front projection it was the perfect selection.

In order to keep all areas of the projection proscenium “seamless” the design was developed so that no individual surface area exceeded the 10 foot width of the cloth.  The shape was printed as a paper pattern, so that there would be absolutely no error made with the curves being precisely per the design. This is important so that the projection scene that had been pre-developed by the designer would sit perfectly on the cloth proscenium and not require to much graphic spill cleanup.

The legs were sewn as separate pieces to the proscenium header, making the set three pieces for an easy install. All the items fit easily in the bottom of a hamper and had durable touring finishes applied to them such as heavy-duty webbing and grommets at the top and reinforced pipe pockets at the bottoms of the legs.

It is amazing all the different looks that were created using the projection proscenium strategy. It is as though you are transported to a multitude of different venues in the course of one show.  By projecting a variety of “drapery looks” the theme of the stage was instantly transformed. Themes were Gothic, Art Deco, Pop Art and more…… The custom proscenium most importantly provided a surface for colorful and bold artistic slides mesmerizing the audience with this unique use of projection in the foreground – rather than the more tradition use of images and projection “behind the artists”.

Check out these amazing images showing just a few of the projection scenes created for the show.

And for those Tenacious D die-hards – here is a fun video on You Tube that you might get a kick out of – you will see our projection proscenium at work!

About Sew What?

Just like your audience, you want top performance. Sew What? understands and delivers. Our Stage Drapes and Theatrical Backdrops, Curtain Tracks and Theatrical Supplies exceed expectations and enhance your shows. For an experienced drapery manufacturer with work that ranges from digitally printed drapery for the hottest rock concerts, to the biggest theater performances, to just about any other kind of production under the sun, Sew What? is the answer. For inquiries call 310 639-6000.

18 12, 2018

Copper Sheer Swags Enhance Holiday Stage Design

By |December 18th, 2018|Products, Projects|0 Comments

We absolutely love getting to work with fantastic tour, production, and event designers all over the country every year on their wonderful annual events, helping them create a fresh, new, and memorable stage for their special occasions. Recently we got to confer with stage and event designer extraordinaire Tanner Laughlin, who produced his fourth annual “Tanner Laughlin, Home For The Holidays” show for his enthusiastic Paris, Illinois community. He already had some red velvety drapery, and other holiday-themed furnishings, that he wanted to add a little bit of drama to. So we suggested some various, eclectic drapery options from our Specialty Drapery Rental Collections that would work impeccably for his event theme. Wanting these additional, complementary drapes to blend flawlessly with his existing stage décor and soft goods, and yet wanting to also add a dollop of something original and creative to the stage, he decided to use our exquisite rental 60’w Copper Sheer Swags from our Oh’ So Swanky Collection.

With gorgeous, gossamer swagettes ranging in height from 10’h to 22’h, he was able to adorn his staging with these drapes to help give his overall look some extra beautiful elegance and spendor, without distracting from the rest of the set design. These drapes are hung with clips, so they can easily be utilized for stages both narrow or wide, and can give your event or production a truly unique appearance for each and every set design. Splash some colorful lighting onto them and watch as they transform into the exact motif you are aiming for. Mix and match them with some of your own personal soft goods, or with any of the superb curtains from our Silver Satin or Rockin’ Red Drapery Collections to create a completely one-of-a-kind look (see example below).

The sky’s the limit with how you can use these striking drapes for your special event or production, too! We were thrilled with how utterly stunning this year’s stage design turned out at his event, and look forward to seeing what fantastically artistic ideas Tanner comes up with for next year’s program.

12 12, 2018

Meet The SW and RW Staff, Part 26–Danny

By |December 12th, 2018|Company, Rent What Team, Sew What Team|1 Comment

Next in our “Meet The SW?/RW? Staff” Blog Series, I want to introduce you to one of the most artistic and proficient employees here at the company—Danny Garcia, the hard-working and remarkable coordinator for our Printing Department. Often working long weekday hours and on nights and weekends, he goes above and beyond to get the printing job done right for our clients, and on-time. Not to mention how exceptionally helpful he is with all of our warehouse departments, and that he is just an all-around nice guy, too. We are so fortunate to have him on our team, and would love for you to take a minute to read a little bit more about this indispensable member of the Whatter’s Family.

When did you first start at Sew What? What were you originally hired to do, and how have your duties changed since working here?

I was hired in October of 2015 as the printed operator, working with the graphics coordinator they currently had on staff. But by 2016, I was moved up to become the Printing Department Coordinator for SW. Basically, I organize and assist with client-provided graphics and artwork and file preparation, color correcting, and the actual digital printing of the soft goods. Then I work with the QC and Inspection Dept. to make sure that all of the printing outcomes are what the sales rep, and the client, had requested.

If you could take a vacation to anywhere in the world, where would you go and why?

It would have to be Paris, France— the art and photographic history there completely fascinates me, and I would really love to explore the museums and monuments in person someday. (Not to mention the amazing food!)

What kind of work did you do before coming to Sew What?

I have a background working in one of the relics we don’t see much anymore—a photo lab (with actual dark rooms). However, I have been working as a printer operator/technician for over 17 years, and really seem to have found my wheelhouse! Just previously to working here at SW, I was a printer operator for a company in Glendale that did a great deal of marketing for the Hollywood industry—movies, TV Shows, up-and-coming bands, etc. We also did general types of digital printing, including banners, retail, signs for car lots, etc.

Do you have a special talent?

With my history of working with photographers and photographs, I’ve found that I have a good eye for details— especially with Pantone color matching. It’s a great skill to have with this field in particular!