Here at Sew What? Inc., we love being involved in all kinds of concert tours and festivals, and we are always so excited to help create the most perfect digitally-printed backdrops for our clients imaginable. Our state of the art, large-scale in-house digital printer can create individual custom-printed pieces up to 10ft. wide each–and with our gifted sewing team’s incredible skills, the sky’s the limit with how large you can have your soft goods sewn into. With a variety of substrates to choose from (indoor, outdoor, opaque, translucent, etc.), digital printing enables you to magnify a photo quality image into a stunning theatrical and scenic digital backdrop. This is especially exciting nowadays because any graphics that are designed for printing on paper can now be printed on fabric, too, so we can literally take any idea from your imagination and turn it into a breathtaking reality!

Recently our client Blackbird Productions approached our expert sales rep Marilyn Moss, to help them build a larger-than-life, custom-made digitally printed backdrop for their exciting Outlaw Music Festival Tour headlined by none other than the “Red Headed Stranger,” Willie Nelson. It needed to be lightweight and easy to hang, be tour-friendly going from show to show, and yet still be bright and colorful enough to showcase the festival design with glorious clarity for the entire crowd to see.  They decided on a 20’h x 40’w drape printed on Crystal Poplin, an extremely durable FR fabric that works beautifully with digital ink to really make the colors really POP. Check out this video designed by Tom Underhill to see this one-of-a-kind, gorgeous drape being manufactured right here in our very own LA warehouse:

As you can see, the festival design is extremely bright and clear, and ready for their entire audience to enjoy—for both those that are close-to and far-away from the stage. It’s also great to know that Direct Digital Fabric Printing is extremely cost-effective for both proof and short-run printing, it reduces production time from weeks to just days (which accelerates design and product development when time is of the essence), and most importantly it permits (and encourages!) customization and personalization from your own design vision.

Rent What? is always thrilled when we have the perfect rental specialty drape for your event, concert, or production. But if they don’t have exactly what you are looking for, we would highly recommend having a personally tailored digitally printed backdrop created by the talented individuals at Sew What? instead. Having trouble coming up with an idea for your upcoming show? Let our creative sales representatives help you figure out the ideal digital backdrop for your show, while also giving you the most “bang for your buck.” Need it transported across the country? Not a problem! Our team of innovative shipping coordinators can package it the best, safest way for your drapes—whether that be via a hamper, box, or pallet. Let us help your next tour’s stage design be as memorable as the shows themselves!