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Monthly Archives: April 2014

15 04, 2014

Details, Details, Details!

By |April 15th, 2014|Rent What Team, Sew What Team|0 Comments

At Sew What? and Rent What? DRAPES come and go, daily – even hourly – around here. Indeed that is what we do – we sew, prep, pack and ship drapes. Entertainment and Event Drapes to be specific. Drapes for rock concerts, for trade shows, for schools, for worship events and for theatre productions. Main stage drapes, austrian drapes, stage skirts, legs and borders, scrims, cycloramas and backdrops. you name it – we stitch then ship them. They leave us in hampers, boxes and bags – off to adorn.

However when it comes to rental inventory – we aren’t done there….. Shipping the order is just half of the project!. You have to get the drapes back! And that is where Marianne Lopez comes in and just shines as a traffic and inventory manager!


Our rental drapery contracts all vary tremendously – in both inventory content and length of time they are rented. Marianne manages the orders from the onset. Initially after the contract is confirmed and the inventory reserved Marianne instigates a full inventory investigation – to make sure that there are no potential hang-ups that might impact filling the order correctly and timely. Next it is shipping and freight coordination – which she has a handle on like no one we have ever met!

Once the order is pulled, inspected and prepped then it runs thru an RFID reader, as all the items in inventory are tagged and identifiable with a scanner RFID tag. This checks that the order is correct and that there are no quantity errors and from there the drapes head out to perform!

Marianne is then tracking each and every order that is out (as well as managing the new ones that are going out) to make sure that the returns are made timely back to us. Some of them she will coordinate with our van and driver, others with our preferred freight forwarders, and more yet with fedex. Some clients will even return the drapes to us as well at our facility here in Compton.

Keeping track of so many individual items and orders is a massive undertaking! With 5 sales associates writing up orders and rentals it certainly keeps Marianne on her toes! Managing the returns, identifying rental extensions, managing the inventory and substitutions in the system keeps our clients smiling.

Just today in fact we received such a nice client compliment, who said that ”Marianne is the reason that he keeps coming back to use our company.” How great is that!

Congratulations Marianne, we love having you on our team!

14 04, 2014

Custom Printing for your Tradeshow Booth is Both Beautiful and Effective!

By |April 14th, 2014|Digital Printing, Products|0 Comments

Digital Fabric Printing is seen everywhere you look today…from logo tradeshow booth backdrops to wide-format digital billboards. With a variety of materials and substrates to choose from, digital printing enables you to magnify photo quality images into stunning POS displays, and also into memorable conference and event drapes and banners, too.

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Adding an eye-catching customized digital tradeshow booth drape to your next show can also offer you many cost and time saving benefits. With the ease of digital media and communication, you can have remote control of both the design and the printing process. It also reduces proofing time from weeks to hours, thus accelerating design and product development. We are able to print directly from easily stored, transmitted, and transported computer files. This virtually eliminates the expense and time of screen printing preparation, and makes things extremely cost-effective for proof and short-run printing. And best of all, it permits total customization and personalization of your tradeshow design to be fantastically unique and completely unforgettable!

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Have Sew What? custom-print your logo or company design for your next trade show or convention, and you’ll see for yourself how exciting and effective this can be for your potential customers! Contact us online or by phone at 310-639-6000 for a specialized quote today.

11 04, 2014

Comprendiendo los efectos de la pintura UV de fondos pictóricos

By |April 11th, 2014|En Espanol|0 Comments

Como era de esperar, hay tendencias “calientes” en el mundo de telón personalizados y fondos escénicos, así como hay tendencias en moda. Algunos años, parece que todo el mundo quiere el romance de cortinas austriacas y guirnaldas dramáticos. Un año más, telones de fondo de técnica mixta son lo “in”. Este año, la adición de pintura UV sobre fondos pictóricos (ambos escenarios pintados a mano y telones de fondo con impresión digital) ha sido extremadamente popular.  Con esto en mente, nos pareció que le daría a nuestros lectores un poco más de información técnica para ayudar a la hora de considerar la adición de pintura UV a un telón de fondo

Pintura Ultravioleta (UV)

Normalmente, se utiliza Invisible Clear Coat pintura UV. Esto permite al pintor para pintar sobre una imagen existente (impresión digital o pintado). Bajo iluminación estándar, las imágenes subyacentes sean visibles. Bajo luz UV, una imagen (la imagen pintada con pintura Invisible Clear Coat UV) se hace visible y la imagen subyacente desaparece.

Invisible pintura UV Clear Coat está disponible en varios colores diferentes, lo que permite que las imágenes UV visible para ser un solo color (como el azul, rojo, amarillo o negro) o en varios colores.

Lámparas UV

Lámparas ultravioleta (UV) emiten onda larga (UVA) de luz ultravioleta. La lámpara tiene un filtro de color púrpura oscuro que bloquea la luz más visible, pero permite el paso de la luz ultravioleta. Estas lámparas son a menudo llamados “luz negra”. Lámparas UV están disponibles como lámparas fluorescentes, LED, e incandescentes.

Iluminación del Telón de fondo

Un número de factores que pueden afectar la manera en que las imágenes pintadas UV muestran bajo una luz ultravioleta. Estos factores incluyen: la tela sustrato, capa, marca de pintura utilizada, el número de capas de pintura, el tipo de lámpara UV se utiliza, la distancia y el ángulo de la fuente de luz al fondo, y mucho más.

Sustrato y capa interna: diferentes sustratos (telas) puede reaccionar de manera diferente a la pintura UV e iluminación. Un tejido de poliéster, por ejemplo, puede exhibir imágenes UV-pintadas manera diferente que un tejido de algodón hace. Ya sea el telón de fondo subyacente se imprime digitalmente o pintado a mano puede llevar a diferentes efectos de los UV. Incluso las tintas o pinturas específicas utilizadas en el telón de fondo subyacente pueden tener un impacto sobre el efecto de los rayos UV.

Marca de Pintura y Número de capas: Hay varias marcas de pintura UV disponible, y por lo que la elección de la marca puede ser un factor. El número de capas de pintura UV también puede afectar a la imagen de los rayos UV.

Artefacto de iluminación UV (lámpara) usado cuando: Cómo aparece una imagen de UV-pintado bajo una lámpara UV LED puede ser diferente de cómo aparece la misma imagen con un accesorio ligero fluorescente UV. No todas lámpara LED emite la misma luz, ya que la longitud de onda varia.

Distancia y ángulo de las luces: Si la luz UV es demasiado lejos del escenario, la eficacia puede ser disminuida por lo que las imágenes UV no se muestre tan claramente como se desee. Esto también puede ocurrir si el ángulo de la luz es demasiado fuerte.

Proyectos Recientes

Little Big Town y the Zac Brown Band son sólo dos últimos proyectos que hemos trabajado recientemente, que incluyó pintura UV. Ambos fondos se pintaron con Clear Invisible UV Coat en azul, pero los sustratos y capas subyacentes eran diferentes.

Quién: Little Big Town

Soporte: Lienzo de algodón (recubierto para impresión)

Capa de fondo: imagen de impresión directa



Quién: Zac Brown Band

Sustrato: muselina de algodón (sin recubrimiento)

Capa de fondo: Pintada a mano

9 04, 2014

LED Stardrops are Ideal for Adding Sparkle to Theater and Concert Stage Designs

By |April 9th, 2014|Products, Projects|0 Comments

The ultimate for scenic backdrop designs featuring starry nightscape scenes, or digitally printed backdrops where you want to create that special sparkle! No limit to LED curtain size – controllers and panels can be easily combined for custom stage drapes.

LED_Stage Center Stardrop 1

Two options available for purchase or rental:

1) Classic White Lights

2) Chameleon Color Changing RGB light

Sew What Inc, will custom build each to cover the space you need (even for rentals), run lights horizontally or vertically, then join them seamlessly for a continuous starfield.  The DMX compatible controllers give you the option of controlling the lights directly through the controller, or plugging into the lighting board.

As shown in the video above, we had the honor of working with Stage Center LA (which stands for Louisiana), who performed Elton John and Tim Rice’s timeless Broadway musical “Aida.” One of our Stardrop LED 30′ X 15′ drapes was used in order to make a beautiful backdrop of stars for several important scenes in the production.

The drapes are incredibly versatile and inherently flame retardant and can be “rotated” to have either side be the width or the height with grommets and ties on both sides. This offered Stage Center LA a lot of flexibility with how the drapes could be hung, and allowed them to help create the exact look they were going for.

Want a similar look for your production?  Contact us to discuss rental and purchase options.

8 04, 2014

The XX Achieves a Unique Inside-Out Stage Design with Custom Soft Goods

By |April 8th, 2014|Fabrics, News, Projects|0 Comments

Recently, we were excited to work with designers for English indie pop band, The XX, on a unique set design that was truly “out  of the box” (or perhaps I should say, “inside the box”).

With a desire to form an intimate space within the immense Park Avenue Armory, set designers utilized a system of truss frames to create a small box-like space within the building.  Within that space, the band played in the center, with the small audience lead through the dark into the space and then lining up against the fabric covered walls.

Custom-made by Sew What?, large panels of White Poly Muslin cover the top and side truss frames to create the box. At 10′ wide, Poly Muslin is ideal for projects such as this, as the wide width allows for minimal seams, and the fabric takes on lighting and projection well. Throughout the show, the interplay of white and colored lights and images adds to the audience experience.

The video above, produced by the New York Times, is a fascinating piece on this innovative show and delves further into the vision of the designers and the band in creating this unique show.  I hope you enjoy watching it as much as I did.