If you’ve been working digitally for any amount of time, you know the importance of going to press with images that are the best quality, with the highest resolution and crispness you can achieve. It only stands to reason that the better the art is when it gets ripped for press, the better your end result will be. Lately, I’ve seen images come across my desk that appear to have been altered from what can only be described as postage stamp-sized images. This is typically because the image was originally created for use on a website (which typically requires smaller images for faster web page loading). I know many tips and tricks in Photoshop that can help get more than would be normally allowed from any particular image, but even the best Photoshop magicians can’t make a postage stamp sized image look good on a 20′ x 40′ backdrop.
If you’re having trouble estimating if your image is big enough or has enough data, here’s what the numbers mean when you’re looking at the file size info. The rule of thumb on the internet and out of a digital camera is 72ppi. This said, if you’re looking at the data size of your image and it says , for instance, that the image is 7200x 3600, it’s letting you know that your image is 10″ wide and 5″ tall. This image would be a bit small to go to press at 20′ x 40′. The best advice I can give you is to either use a professional designer who deals in large format on a regular basis, or give us a call at the start of the project and we’ll go over the required specs so that you’re empowered when you start the design process with your favorite designer. Of course, if you don’t have a favorite designer, we are always available to manage the project from start to finish, including creating a custom artwork file, printing it, and sewing the finished digital backdrop.