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Monthly Archives: December 2011

13 12, 2011

Austrian Drapery Series (Part 3): How Lighting and Material Can Affect The Austrian’s Look

By |December 13th, 2011|Education, Products|2 Comments

Austrian drapes tend to reflect the light in the most unbelievable way, creating unique and dramatic effects on the drape based just on the placement, color and intensity of the light against the beautiful swags in the Austrian drape. Anything that has any sort of translucence will want to have a strong front AND back light in order to utilize the best look of the drape, whereas those with no translucence will still have a very powerful effect with strategic front lighting only.  This specific lighting can be especially effective on glossy, shimmery, and iridescent materials. Drapes of this style can be made from all different types of materials and in all different shades. However, the most popular materials tend to be silks, satins, synthetic velours, silky charmeuse, irridescent, super vel, and anything with a gorgeous, polished finish which will really help capture the light very dramatically. Used in combination with some of our gorgeous giant swag drapes can completely finish the look! These photos show clearly how different lighting completely changes the look and “feel” of the exact same drape based on their intensity and colors.


One of Rent What?’s most popular Austrian drape styles is definitely from our Silver Satin series. These have been so popular because they are the ultimate in diversity when it comes to creating new and exciting looks for our client’s stages, tv shows, concerts, and productions. As you can see, with a slight change in the angle of the lights, lighting color, and stage design, we can help create a unique and exciting look for any event. Some of our satisfied clients have been the Jennifer Hudson/Robin Thicke Tour,  Maxwell, Foo Fighters, the Glee Live Tour,  and an Amfar Benefit starring Lady Gaga, the queen of fresh and innovative style herself. Each Austrian Drape has such a wonderfully rich and special look to them, that you can use them for practically any event you can think of where you may need to add a little touch of “wow-factor”.

All in all, we are very proud to be able to offer a wide variety of Austrian Drapes for our clients, and we know that adding one to your special event will make it that much more memorable.

8 12, 2011

Important color

By |December 8th, 2011|Digital Printing, Education|0 Comments

Sometimes getting a particular color is very important. Most people who deal with printing on a regular basis or that are in control of their corporate logo I.D. are familiar with the PMS or Pantone Matching System. What some of you might not know is that Pantone has several books in what I call its “Bible” to help you dial in just the color you are looking for. The one book I go to on a regular basis is the Pantone to CMYK conversion book.

Some people think just because you assign a Pantone color in Photoshop it will automatically print that Pantone color on press. Actually, if you want to give your logo the best chance of printing correctly, get a conversion book, look up your desired pantone color and dial it in by the numbers based on what pantone conversion book tells you.

6 12, 2011

Architecturally speaking (Creative Juice)

By |December 6th, 2011|Digital Printing|1 Comment

Something that is often overlooked today when in the throws of the creative process is the use and/or influence of architecture. I am lucky enough to have lived near Detroit for the last twenty plus years. I know to the rest of the world Detroit has a less than desirable status but I can tell you the people are great and the old architecture is second to none from a creative standpoint.

My point here is to take a look around you at the architecture near you. It’s often overlooked or taken for granted yet it standsthere in all its glory and history, either grand and opulent or rundown, burned out and beaten down, you can find beauty and creative juice right in front of you if you look.

Take a look at the backdrop we did for Flogging Molly for example. A grand old building in Detroit with busted windows makes an awesome digitally printed backdrop. (

1 12, 2011

Austrian Drapery Series (Part 2): Unquestionable Popularity of the Austrian Drape

By |December 1st, 2011|Education, Products|1 Comment

The Austrian Drape has had a very special history with production houses around the world for many years, in which Austrians are used to shape and add unique drapery outlines to staging areas in a very dramatic and effective way.  This beautiful style of “front curtain” was originally created centuries ago to help production houses keep the gorgeous and elegant look of a grand drape when their space didn’t have the width to travel the drapes off to the left and right of the stage, called “wing space”. Another great thing about the Austrian Drape is that in situations where there might not be space in the rafters to “fly the drape out”, then the motor in the lift system can raise this drape up and basically just fold it onto itself, making it a very compact system that will still hide the drape when opened, but also won’t take up any additional fly space, either.

One of the main reasons Austrian Drape rentals are so popular for Rent What? is that our expertise in this field has allowed our clients to obtain a designer look for their special event or production, which is now an affordable possibility for them. Because of the massive amounts of man-hours it takes to build, and the vast amounts of material it takes to make one of these gorgeous drapes, they can be expensive to purchase. Ever since we’ve started offering them for rent through Rent What?, they have been extremely popular items for everything from concerts to cabarets, as well as stage productions that want to add a real touch of class to the overall feel to their show.

We started out with a few Silver Satin Austrians, and have expanded to fit our ever-growing clientele’s requests. So now we have Silver, Red, Ivory, Gold, and White in satin and silk varieties, and because of its popularity and demand, our rental base is growing all the time!