Sometimes getting a particular color is very important. Most people who deal with printing on a regular basis or that are in control of their corporate logo I.D. are familiar with the PMS or Pantone Matching System. What some of you might not know is that Pantone has several books in what I call its “Bible” to help you dial in just the color you are looking for. The one book I go to on a regular basis is the Pantone to CMYK conversion book.

Some people think just because you assign a Pantone color in Photoshop it will automatically print that Pantone color on press. Actually, if you want to give your logo the best chance of printing correctly, get a conversion book, look up your desired pantone color and dial it in by the numbers based on what pantone conversion book tells you.