So you’re thinking to yourself, “my logo isn’t doing it for me anymore”. We need a new direction! A new look!
Things to consider when your logo isn’t speaking to you anymore are “Why and What? ”
Why isn’t this working anymore? = Does it feel dated? Does your initial design not look professional? Does your logo reflect where you were, and not where you are or where you’re going?
What are your logo goals? = Start our by benchmarking what your competition is doing? Is there perceived visual presence/value stronger than yours? What sets you apart?
The answers to these questions will get the ball rolling on the creative direction of your new logo design.