Last month, I got a comment on my post Reader Poll: Price vs. Service from Scott Smith. Scott, in addition to being the Vice President of Watson Companies, a domestic auto dealer, is also pursuing his MBA with the University of the Southwest.
In the course of a couple of e-mails back and forth with Scott, I learned that they had used Sew What? Inc. as a case study in his class. Apparently, we were featured in the textbook “Management Information Systems.” Scott said that they studied our “use of IT (information technology) pertaining to the manufacturing processes and the uses of IT in streamlining manufacturing and customer satisfaction.” Another graduate student e-mailed us and mentioned that he was also studying our company in his MBA class at Florida Tech.
It is almost surreal to think of Sew What? Inc., a small family-owned niche company making custom stage curtains and digitally printed backdrops, being featured as a case study for a college textbook and in MBA classes! But it reinforces all that we have tried to do over the last few years, in terms of building our technological infrastructure to become more efficient and better able to meet our customer’s needs (more on that in future posts).