In the current economic times, everyone is looking hard at the bottom line. Whereas in the past many would find a good reliable vendor and stick with that vendor based primarily on the quality of that vendor’s products and customer service, today it seems like more and more people are basing purchasing decisions based primarily (or even completely) on price. I thought this might be a good time for an informal reader poll.
Which is more important to you – price or service?
Would you pay a little more for excellent customer service? Or do you choose the least expensive option, even if the service is somewhat lacking?
How important is quality to you? Will you pay a premium for the highest quality, or would you choose a lesser quality product if it is a lower price?
I’d love to hear your comments on these issues.